3M
Sustainability inspired product launch
INSIGHT
Traditional air filters create a large amount of waste if replaced properly and consumers are looking for convienent, more environmentally-friendly options.
RESULT
To launch a refillable air filter kit, appeal to the lifestyle of eco choices. Highlight how this new product aligns with other choices consumers are making to reduce their carbon footprint.
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Designed while at Kick.
Creative direction: Nicole Ackmann
My role: Senior designer
Copywriter: Peggy Arnson
*Concept, not final.