3M refillable air filter kit —

Campaign

INSIGHT

Traditional air filters create a large amount of waste if replaced properly and consumers are looking for convienent, more environmentally-friendly options.

RESULT

To launch a refillable air filter kit, appeal to the lifestyle of eco choices. Highlight how the new product blends seamlessly with other choices consumers are making to reduce their carbon footprint.

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Designed while at Kick.

Creative direction: Nicole Ackmann
My role: Senior designer
Copywriter: Peggy Arnson

*Concept, not final.