AbleFamilies
Setting up families for success
INSIGHT
Speech language pathologists will only recommend Quick Talker devices to families if they believe in success.
RESULT
A brand identity for a new parent-to-parent support system that is calming and supportive.
Handwritten elements in the logo and system design became a primary element to communicate the peer community aspect.
The identity needed to be connected with an existing structure of sub-brands under the parent, AbleNet — although the client was looking for something that felt fresh.
Designed while at Kick.
Creative direction: Stefan Hartung
My role: Senior designer
Copywriter: Kristin Pladson